Client // NHL
Number 63, described as a theoretical lock for the Hall of Fame, aka Brad Marchand is the Boston Bruins alternate captain, and is known for a short fuse that he’s possessed since he was old enough to tie his own boots. The NHL needed a promo player video using existing footage to increase engagement for the 2022 playoff game between the Bruins and the Carolina Hurricanes.
We knew we needed to create communication that reflected Marchand’s character. What we delivered was footage carefully crafted with thoughtful pace and considered sound design to create something dynamic, effective and critically, atmospheric. Through short sharp cuts combined with authentic sound effects, we created something with the necessary bite to cut through.