Cassell x Zenni
Client // Zenni Optical
In life, it pays to have clear vision. To promote this message, Zenni Optical engaged with NBA All-Star turned visionary coach, Sam Cassell. Sam not only knows the importance of having great vision when playing basketball but also looking stylish when off the court.
We captured this mission with spots that run locally in the Boston market as well as nationally. In-game spots and social posts also helped deliver this message. When you are promoting championship vision, it’s nice to get a 3-time NBA World Champion to spread the word.
As if shooting two 30s, two 15s, and two 6s wasn't enough to fill our shoot day, we also orchestrated a full print shoot with Sam and product laydowns in between the commercial shoot.