Our Story

Independent Creative Agency

We were delivered by a stork from a Film House that did so much of its own creative work - we decided to become what we were doing anyway.

Why the Add+ agency? Well, we put adding value at the forefront of what we do. Value for employees, clients and customers.

We add value at every level. Insights to strategies. Proactive work to loyalty creation. Better briefs to better society. Positive change to positive impact.

We work together with clients as partners to achieve more and do better than done before. We are R+C, let’s Add+.

Mission + Vision

The Pillars of Our Foundation


Every day, we help brands tell better stories. We do so one page at a time, guiding companies on best practice - creating memorable communication, connecting relevant audiences, and inspiring positive change.


To become the name brands think of when they want to connect deeper with their audiences.

Our Values

What Guides Our Behavior

Apply with Grit
Apply with Grit

We are our own toughest critics

Get there with smart, but go further with passion. Determination is the difference that separates extraordinary from ordinary. Recognize that hard work never hurt anyone and demonstrate resilience to achieve the awesome.

Let’s get rolling...

Deliver on Promises
Deliver on Promises

Our word matters

We promise it, we deliver it. We take our responsibilities seriously and appreciate we have accountability to do right or put right. It has to be, because satisfaction builds trust and trust builds loyalty. We act with sincerity, professionalism and ethics, adopting an open and transparent way of working, so there is no room for bull.

Let’s get going...

Explore every Angle
Explore every Angle

We go with mind wide open

As much is hidden within the grey. Question the status quo. Combine rational and emotional intelligence. We must be unafraid to be wrong. We love what we do, so no stone goes unturned. And we remember that diamonds are rarely found on the surface. Look literally and laterally. Examine all perspectives and seek inside and out to discover beyond the obvious.

Let’s get digging…

Our Partners

Inspiring Positive Change

These are just a few of the brands we've worked with, have been proud to call partners and help them rise above the rest.